YOLO

DISCIPLINE
Art Direction
Branding
Product Design
Production Design
Styling

DESIGN AGENCY
Ken Fulk Inc

DESIGN TEAM
Daryl Serrett
Erika Albright
Jacqueline Savage
Scott Tal

PHOTOGRAPHY
Douglas Friedman

BACKGROUND

This bespoke aircraft experience was designed in collaboration with the team at Ken Fulk to embody the spirit of adventure and the vibrant culture of Argentina, merging timeless luxury with purpose. The vision behind this custom Bombardier Global 7500 was to create a “Pied á Air”—a private sanctuary that reflects not only the opulence of jet-set life but also the personal journey of the owner.

APPROACH

We began by crafting a complete brand identity, shaping every aspect of the plane’s design from the exterior livery to a collection of exclusive swag items, including custom maté service, robes, dopp kits, and crew uniforms. The plane’s logo draws inspiration from the prophecy of the Eagle and the Condor—two birds of shared origin—representing the unity and mutual growth of the indigenous peoples of the North and South. The design process embraced a sunset palette, luxurious woven textiles, and artisan leather detailing throughout the cabin.

I personally designed the airplane’s exterior livery and worked closely with the Bombardier team, overseeing the painting process to ensure each selection reflected the spirit of this bold and unique design. Additionally, I contributed to the final styling of the cabin accessories, ensuring that every element—from the mis en place to the smallest accessory—perfectly reflected the overall vision. From the sleek exterior to the meticulously crafted interior, each detail was thoughtfully designed to capture the essence of the aircraft and bring the client's vision to life—blending luxury, culture, and adventure.

© Alberto Troni 2018