FCA
Sponsored Project

DISCIPLINE
Creative Direction
Exhibition Design
Editorial Design

DESIGN TEAM
Johan Boman
Michael Dern
Jordin Riley

BACKGROUND

Fiat Chrysler Automobiles (FCA) sponsored the design of a line of two-seat vehicles embodying the respective brand values for Alfa Romeo and Maserati. This group effort featured a collaboration between six different disciplines, culminating in a project presented at Monterey’s Pebble Beach Concours d’Elegance 2018.

APPROACH

The graphic design team was responsible for research, development and the evolution of Alfa Romeo and Maserati, projecting them into 2030. We created detailed moodboards, studied new typefaces and color palettes, and designed bespoke wordmarks. This culminated in an exhibition that showcased six model cars and the efforts of the class. This entire process was documented and compiled in a double-sided coffee table book.