Sadhu Dispensary

DISCIPLINE
Branding
Packaging

BACKGROUND

Inspired by the rich, heady tradition of transcendental Sadhu monks and India's breadth of culture, Sadhu is a premium fictional cannabis dispensary located in California. Offering a wide array of indulgent products, from potent flowers to medicinal chocolates, Sadhu is an enlighted experience.

APPROACH

Starting with the objective of removing the stigmatization on cannabis, I decided to create a contemporary and exclusive lifestyle brand made to attract discerning customers. Sadhu draws from nature, traditional objects and symbols, refining these familiar elements into a new manifestation of meditative values. The logo is a combination of Ganesh's symbol and a custom-made wordmark to recall the style of the traditional Hindu scriptures.