Kenya Airways deserved a complete visual overhaul, inspired by one of the world's richest heritages. Modern and traditional elements showcase a fresh take, inspired by the immense pride felt throughout the country.
Kenya Airways deserved a complete visual overhaul, inspired by one of the world's richest heritages. Modern and traditional elements showcase a fresh take, inspired by the immense pride felt throughout the country.
Connected
Rooted
Streamlined
Kenya Airways
DISCIPLINE
Branding
BACKGROUND
Kenya Airways has a long history as one of the most reliable and trustworthy African carriers, operating an extensive network of regional services within Kenya and Africa as well as flights to Asia, the Middle East and Europe. Kenya Airways provides an international service to be proud of, while actively contributing to the sustainable development of Africa.
APPROACH
In order to highlight Kenya's vibrant history, I have decided to refresh Kenya Airways identity with a radical and complete rebrand. In homage to Kenya's rich traditional history and design, I reimagined complex visual elements of tribal cultures into modern minimal motifs. The logo is a modern interpretation of the Maasai shield, accented in a unique green, in bright contrast to traditional competitors.
Selected Works
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FCA Sponsored ProjectCreative Direction, Exhibition Design, Editorial Design
Beluga VodkaPackaging
Pasta CookbookEditorial Design
© Alberto Troni 2018